Working late on a financial deal? Pulling an all nighter at the conveyor belt or fixing that late night server crash? With the launch of the Orangina “Shake Up”, Orangina wants to encourage hard working employees to keep up the good work by providing them with quirky and fun inspiration during their workday. On the campaign site, visitors are able to order their very own act to be delivered to their local offices.
And that is just a small part of the overall Orangina rebranding for 2014 named “Shake Things Up”. We took the all-time famous Orangina shaking gesture as our starting point. We also developed brand new product design materials accompanied by a total revamp of Orangina’s online presence, including social and mobile.